Now booking Atlanta dates
Merch Troop sets up at your event and makes custom merch to order. Patch hats, DTF tees, UV DTF bottles, engraved tumblers, embroidered caps, hand-pulled prints. People choose what they want and take it with them.
A few of the brands we've made live merch for
Riot Games Sony Coca-Cola Hyundai Xbox FIFA World Cup Gap Foot Locker Rivian Live Nation
What we make
Glossy, full-color decals pressed onto tumblers, bottles and cases. No heat needed.
Best for: hard goods, premium gifting, sponsor loungesFull-color prints heat pressed onto tees, hoodies and totes in about fifteen seconds.
Best for: full-color art, big crowds, guest choiceNames, initials and logos burned into drinkware, leather and wood.
Best for: names and monograms, VIP gifts, quiet roomsCaps, jackets and bags stitched with names and monograms on site.
Best for: names and initials, premium apparel, smaller guest listsHand-pulled prints with real ink. Guests can take a turn on the squeegee.
Best for: one or two ink colors, hands-on moments, long linesA build-your-own bar of hats, jackets and totes with patches pressed on to order.
Best for: hat bars, build-your-own stations, mixed crowds
Why live
You've seen the swag table at the end of the night, still half full. Live printing fixes that from the other direction. Guests decide what they want, in their size, with their name on it if they like. Then they stand there and watch it get made.
You order fewer blanks and take almost nothing home. Your sponsor gets a crowd at their logo for the whole event. And folks actually wear the thing on Monday.
Around town
Atlanta's venues are nothing alike, and neither are the builds. A few notes on the parts of town we get asked about most.
Georgia World Congress Center, Mercedes-Benz Stadium, State Farm Arena
The convention district. Big halls, long walks, strict dock times. We plan the load-in around the GWCC marshaling yard and keep the station compact enough to live inside a booth.
Fox Theatre, Piedmont Park, hotel ballrooms on Peachtree
Galas, premieres and festival weekends in the park. Indoors we keep it quiet with engraving and embroidery. In the park we bring the tent and the fast presses.
Ponce City Market, the Eastside BeltLine, Krog Street
Rooftops, food halls and pop-ups with foot traffic all day. Small footprints, freight elevators, and a crowd that will happily wait for a hat.
Warehouse venues and studios off Howell Mill
Product launches and brand parties in converted industrial space. Plenty of power, plenty of room, good for a multi-station build.
Truist Park, The Battery, Cobb Galleria Centre
Game-day activations on the plaza and trade shows at the Galleria. Family crowds, so we pack youth sizes.
Alpharetta, Duluth, College Park
Corporate campuses up 400, Gas South in Duluth, and the Georgia International Convention Center two minutes from the terminals.
How it works
Date, venue, guest count. We reply with an itemized quote inside a business day.
Pick stations, items and artwork. We'll suggest what suits the room and the crowd.
Our crew handles shipping, load-in and power. You'll see us a few hours before doors.
We run the line, keep it friendly, and pack out when the last piece is made.
The Atlanta year
January
Buyers flood downtown. Showrooms compete for attention, and a live station gives yours a reason to stop.
April
The Dogwood Festival in Piedmont Park opens the outdoor calendar. Spring galas and corporate retreats follow.
July
Sixty thousand runners on the Fourth. Sponsors want finish-line merch that doesn't look like every other race tee.
September
Labor Day weekend fills five host hotels. Then music festivals take the parks. The busiest month we see for Atlanta requests.
October
Atlanta Pride in Piedmont Park, plus homecoming at the AUC schools and Georgia Tech. Patch bars and custom tees all month.
December
The SEC title game and the Peach Bowl put fan fests and sponsor villages around Mercedes-Benz Stadium, right as holiday parties peak.
Good questions
Plan on $5,000 to $15,000 for most Atlanta events. Staffed activations start near $5,000. Guest count, hours, number of stations and the items you pick all move the number, and travel from California shows up as a separate line. We send an itemized quote within one business day.
We're based in La Habra, California, and we travel. For Atlanta dates our own crew flies into Hartsfield-Jackson and the equipment comes with us or ships ahead. We'd sooner tell you that up front than pretend to have a Peachtree address.
DTF is the fast one: 60 or more shirts an hour per press, over 100 with two. Patch hats take two or three minutes each. Engraving and embroidery are slower and more personal. For a few thousand people we'll usually suggest two fast stations and one slow one.
About 10 x 10 feet per station and regular 120V outlets. That's it. Tables, machines, blanks and staff come with us. At GWCC or the Galleria we work from your booth's electrical order. For outdoor events we bring a weighted tent and ask for level ground.
A month to six weeks out is ideal. Labor Day weekend, October and early December book up sooner. Shorter timelines can work when the art is ready and the blanks are in stock, so it's worth a call.
Both. You can run a single logo, a menu of four to six designs, or full personalization with names and initials. Engraving, embroidery and the patch bar are built for one-of-one pieces.
Start here
A date and a headcount will do. We'll write back with a plan and a price you can take to your team.